Auto Prestige 2025 – Beaune, France
- PHELON & MOORE
- May 26
- 1 min read
From May 16 to 18, 2025, the historic town of Beaune, at the heart of Burgundy’s famed wine region, hosted Auto Prestige 2025 — one of Europe’s most exclusive events dedicated to high-end automobiles and motorcycles. Known for curating only the most distinguished brands, this year’s event welcomed global icons such as Bugatti, Pagani, and Rolls-Royce — and for the first time, Phelon & Moore stood among them.
🔗 Learn more about Auto Prestige (official site)
Unlike mainstream trade shows, Auto Prestige is an invitation-only event, bringing together industry leaders, elite collectors, and select media for an immersive showcase of design, innovation, and craftsmanship. With over 6,000 visitors across three days — including prominent European distributors and French moto media — the 2025 edition provided a vital platform for market entry and visibility.
📰 In the press:
We’re proud to share that Café Racer France featured the Capetown 7X in a detailed article exploring its design and inspiration.
Our participation in Auto Prestige 2025 marked a significant milestone:
Brand Validation: Sharing the stage with iconic manufacturers affirmed Phelon & Moore's place in the premium motorcycle segment.
Media Recognition: Our Capetown models received favorable coverage from French media, including a detailed feature by Café Racer France .
Market Engagement: The event facilitated connections with potential distributors and enthusiasts, laying the groundwork for expanding our presence in France.
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