Italy: The First Destination to Experience the Rebirth of Phelon & Moore

Though we are a British brand, Italy plays an important role in the evolution of Phelon & Moore. Renowned for its rich legacy in design excellence and its passionate motorcycling culture, Italy has provided the perfect backdrop for our rebirth. Here, we find the core of our operations, the pulse of the industry, and a nation that perfectly complements our vision of timeless craftsmanship and innovation.

We share with you the three reasons why Italy holds such an important place in the heart of Phelon & Moore:

1. Torino: The Heart of Our Headquarters and Design Center:

The first reason is that Torino is the birthplace of Phelon & Moore's design and engineering. This dynamic city, rich in automotive history, serves as the ideal environment for creating motorcycles that combine traditional craftsmanship with innovative engineering. Our design studio in Torino represents the fusion of Italian precision and design, attributes that define every Phelon & Moore motorcycle.

2. A Strong Presence at Italy’s Most Prestigious Events


The second reason lies in Italy’s status as home to some of the world’s most renowned motorcycling events. Phelon & Moore has proudly participated in important exhibitions, with Motorbike Expo Verona 2025 marking our second major appearance in Italy, following our debut at EICMA Milan 2O24. These events are more than just showcases; they are celebrations of the passion that unites riders, designers, and innovators. From the moment our stand opened, Italian riders were captivated by the striking designs and attention to detail that define Phelon & Moore motorcycles.

3. The First Country to Experience Phelon & Moore Motorcycles


And the third reason is that Italy is the first country to distribute Phelon & Moore motorcycles! We are thrilled to announce that Italian riders can now experience the elegance, heritage, and innovation that define our brand. Visit our authorized dealerships, take a test ride, and join a new era of timeless motorcycling. Whether you're drawn to the performance of the Capetown, the style and power of the Panther, or the agile sophistication of the Panthettes, we offer an unparalleled ride.Keep posted for more amazing rides in Italy!